Wedding.com Case Analysis Essay Example | Topics and Well Written Essays - 500 words

Wedding.com Case Analysis - Essay ExampleThere are quaternity major aspects that Jessica needs to re-evaluate in website design and grocery store strategy Effective Website layout SWOT analysis brand trigger and effective commercializeing with focus on Porters 4Ps.The wedding website needs to be vibrant and colourful so that it sends the message of great romance. While interactive and e-commerce features should be intrinsic situation of the website, Jessica needs to incorporate more pictures of the happy couples in the honeymoon destinations to attract prospective brides and grooms. Honeymoon packages at discounted price should become one of the important features of the website. It should in like manner cater to various other requirements of the couple as well as for those who need to get wedding gifts. The website needs to showcase the products and go to attract the next customers and meet their individual demand through customised features of the interactive website.Jessic a needs to research the details regarding the strength, weaknesses, opportunities and threats that the wedding events come across and then incorporate them into her website. The brand creation has been another successful strategy that would bring in committed customers. Brand building is needed because products are the same (Kotler, 2005). Market strategies try to promote their goods and services by creating brands that guarantees the customers of getting high quality goods and services at a price that a customer is willing to pay for.Today the concept of market has changed so untold so that instead of customer going to the product, the product comes to the customer. In other words, virtual markets have facilitated the availability of the product much easier with the concept of home delivery becoming a reality. Though the localized market still has scope but the unlimited potential of the internet market must be tapped in order to remain afloat in the fast