Strategic Planning & Decision Making (SWOT Analysis) PART ONE Assignment

Strategic Planning & Decision Making (SWOT Analysis) PART ONE - Assignment Example The source to be ranked first is Kneer (2009), given that it is a book, reviewed keenly by numerous scholars before being published; thus, it has an attribute of reliability and accuracy. The second source to be preferred is MBA lecutures (2010), since it belongs to a group of lectures who are capable of offering accurate and reliable information. The third source is MarketingTeacher.com (2013) which has reliable information based on ideas gathered from different scholars. The fourth ranked source is Wendel (2012), which is written by a known author, while Quality-Assurance-Solutions.com (2013) is ranked last due to lack of a specific writer. 3. Information gathered from the SWOT analysis can be applied in making strategic decisions since the manager is able to allocate the relevant resource needed to implement the strategies without under application or over application of resources. Moreover, the manager is able to identify the weakness in order to focus on improving and strengths to utilize them for a competitive advantage. On the other hand, there is a need to identify the opportunities in the business environment, in this way the managers can utilize these opportunities at the advantage of the business. The business should also focus on the identifying the threats faced by the business in order to plan ways for dealing with shortcomings that may arise in future of the businesses. c) European Commission. (2007). SWOT (Strengths Weaknesses Opportunities and Threats) Analysis. For Learn. Retrieved on Jan 20 2012 from